WSJ News Exclusive | Cameo Aims to Connect Celebrities With Fans and It’s Now Valued at $1 Billion

The startup behind on-line service Cameo tripled its valuation to greater than $1 billion after elevating extra capital, reflecting the recent marketplace for platforms that assist celebrities and content material creators generate profits from their fan bases.

Baron App Inc. stated Tuesday it accomplished a $100 million funding spherical led by e.Ventures with participation from new buyers reminiscent of SoftBank Group Corp.’s Vision Fund 2, skilled skateboarder Tony Hawk, United Talent Agency and Alphabet Inc.’s venture-capital arm GV. Baron App was valued at round $300 million in 2019 after elevating $50 million.

Cameo launched 4 years in the past and it allows celebrities to promote personalised movies and messages to followers. The platform has attracted these not at the moment within the limelight—like Brian Baumgartner of NBC’s “The Office” and octogenarian pop singer Neil Sedaka—in addition to a variety of others from Olympic gymnast Gabby Douglas and former White House press secretary Sean Spicer to rock legend Melissa Etheridge and well-known animals reminiscent of Cincinnati Zoo & Botanical Garden’s hippo Fiona.

“My D-list celebrity might be your favorite person in the world,” Steven Galanis, chief government and co-founder of Cameo, stated in an interview, including that these casual listing rankings aren’t related in immediately’s leisure panorama. “We’re tapping into this. The definition of fame has totally changed.”

Cameo celebrities cost from as little as $5 to greater than $2,500 for every recorded message, which Mr. Galanis stated are largely purchased as items for particular events like somebody’s birthday. Other occasions they’ve been bought to break up with a romantic accomplice or to play methods on the celeb messengers. Some Cameo movies have gone viral on social media, reminiscent of one through which singer Smokey Robinson mispronounced the Jewish vacation Hanukkah.

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