Melbourne-based sustainable bedding and homewares firm ettitude is formally Climate Neutral licensed. The model has dedicated to measuring, decreasing and offsetting all the carbon emissions related to its operations following Climate Neutral’s internationally recognised requirements for carbon measurement, neutrality and offsetting. Last 12 months, the model offset its emissions by funding reforestation initiatives in Nicaragua via its partnership with CarbonFund.
Seeking to double down on its mission to contribute in the direction of a cleaner world, ettitude has additionally dedicated to decreasing its carbon footprint by chopping air freight by 50%, and decreasing the usage of virgin plastic in its main packaging and merchandise.
“We’ve made huge strides in measuring the impact of our products, but this is the single biggest step we’ve taken on our sustainability journey so far,” says the corporate’s CEO Phoebe Yu.
“Through Carbonfund, we’ve been able to identify a project that means a lot to us as a business.”
This is the newest in a string of public commitments geared toward bettering the corporate’s total affect. In March, ettitude introduced a US$100,000 dedication to nonprofit organisation charity:water to help its water initiatives in Nepal, the place greater than 12% of rural communities lack entry to water, and over half of rural communities lack sanitation.
Last 12 months, the enterprise additionally launched its first ever impact report which collated findings from impartial businesses akin to Clean Agency, revealing that its signature CleanBamboo textile makes use of 500x much less water than cotton, and creates 52% fewer carbon emissions than their cotton equal.
Bamboo bedding is often comprised of rayon or viscose know-how that makes use of chemical processing to turn the bamboo into fibre; chemical substances which might be dangerous and poisonous. To handle this subject, ettitude spent years innovating its signature textile to create a brand new technology bamboo textile the enterprise has dubbed CleanBamboo™ which is produced in a closed loop system, that recycles and reuses water as much as 200 instances and recycling 98% of the water within the course of. In addition, whereas a cotton sheet set creates 50kgs of carbon, the enterprise claims its CleanBamboo sheet set creates simply 24kg.
Yu believes that manufacturers should play extra energetic roles in mitigating local weather change. “Nature is where we live, not a place we visit. We hope to encourage other companies to recognise they can’t and shouldn’t take a passive role in this conversation anymore—it’s critical we acknowledge our impact and take tangible and proven steps to mitigate it.”
The firm additionally donates 1% of all gross sales to environmental nonprofits, and provides clients the power to recycle textiles by way of its Loop program. So far, 254.2kg of textile waste has been diverted from landfills ensuing within the prevention of 1016.8kg of greenhouse gases coming into the environment.
Cover picture by ettitude.
#Sustainable #Bedding #Company #ettitude #Climate #Neutral