Spotify plans to launch in over 80 more countries

The Spotify app on an iPhone.

Fabian Sommer | image alliance | Getty Images

Audio streaming service Spotify is planning to virtually double its geographic footprint and launch into 85 more countries, including 36 languages to its platform in the method.

The Swedish agency introduced the worldwide enlargement on Tuesday at a livestreaming occasion that featured Justin Bieber, Prince Harry and Meghan Markle.

Spotify stated the enlargement into creating countries throughout Asia, Africa, the Pacific and the Caribbean will allow a further billion individuals to use its platform.

In the subsequent few days, Spotify will launch in countries together with Nigeria, Tanzania, Ghana, Bangladesh, Pakistan, Sri Lanka, Bhutan, Samoa, Jamaica, Bahamas, and Belize.

“These moves represent Spotify’s broadest market expansion to date,” Spotify stated. Following the enlargement, Spotify might be out there in over 170 countries.

Spotify launched in 2008 only a 12 months after the primary iPhone was launched, and it has amassed 345 million month-to-month lively customers throughout 95 countries. Of these, 155 million are premium paying subscribers.

While Spotify began out as a music streaming platform, it now permits individuals to pay attention to podcasts, audio books and meditations. Spotify prices $9.99 for entry to its “Premium” service.

The Stockholm-headquartered agency has spent a whole lot of thousands and thousands of {dollars} to safe unique podcast collection together with a brand new present from Barack and Michelle Obama that can function Bruce Springsteen.

Competition with tech giants

Spotify faces stiff competitors from Apple, Amazon and Google, which have launched their very own music streaming companies in current years.

The firm’s greatest competitor is arguably Apple Music, and Spotify is concerned in a bitter antitrust dispute with iPhone maker. Spotify would not suppose it is honest that it has to pay Apple a fee, or what it sees as a (*80*) when customers subscribe and pay for its service through Apple’s App Store. It filed a criticism to the European Commission in March 2019 and a probe is ongoing.

Spotify’s share worth was down 4% to $350 on Monday and it fell one other 0.5% to $348 in after-hours buying and selling.

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