Private companies can host apps for free on govt’s Mobile Seva app store

The government has determined to permit non-public corporations to host their apps for free on the government-owned app store which is at present being upgraded to carry it at par with business app shops like Google or Apple. Companies may also have the flexibleness to decide on any billing system to cost their prospects, senior officers instructed ET.

New options reminiscent of suggestions and score programs are being launched for the present Mobile ‘Seva’ app store in order that it can be pretty much as good as any “commercial app store”, officers mentioned. The authorities has opened up purposes from non-public corporations and is at present evaluating them earlier than they can go dwell.

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“The government is facilitating a fair and alternative opportunity to provide a platform to private firms to host their apps without any cost and with the flexibility to choose their payment partners,” mentioned one of many officers. He added that the price might be waived off initially and the federal government will take a call on whether or not to impose any payment later after determining the enterprise mannequin. “We will not force any company to host their app on the government app store but at least they will have a choice of another platform,” mentioned one other official.

The authorities nevertheless is not going to permit any apps which cope with unlawful actions like betting or playing.

The ministry of electronics and IT hosted a gathering with some prime Indian builders final month which included the likes of Paytm and the response has been “very good”, the official mentioned.

This comes after the continuing battle between Google and Indian start-ups over the expertise large’s plans to cost fee from subscription-based apps from later this 12 months that has now been diminished from 30% to fifteen%.

Homegrown companies have been opposing the transfer arguing that it’ll harm the budding Indian startup ecosystem because the 15% fee could also be a big burden on the companies with razor-thin margins. Since Google controls over 98% of the Indian smartphone ecosystem by its Android working system, the transfer can also be being termed as “monopolistic”.

The app store already hosts over 960 authorities apps and has seen near 85 crore downloads.

Chiefs of some Indian companies that ET spoke to mentioned that the federal government app store might be a very good various to the present duopoly of Apple and Google and they are going to be open to internet hosting their apps on it together with selling downloads by it.

Murugavel Janakiraman of Bharat Matrimony instructed ET that the federal government ought to embed the app store with all new smartphones as a way to get visibility and recognition. “It’s important that there should be an alternative platform beyond Apple and Google, since the industry is concerned by them coming up with their own regulations.”

The govt app store has been round for a few years and already hosts apps like DigiLocker. Since it can be put in on Android telephones, it is going to present a substitute for apps that can direct prospects to obtain the apps from the federal government app store as an alternative of the Google Play Store to keep away from paying the fee. The authorities can also be planning on an consciousness and communication overdrive to popularise its app store within the coming months.

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