Pinterest is said to be talks to acquire VSCO photo app

San Francisco: Pinterest has held talks to purchase VSCO, a images app that spawned a teenage social media craze, in accordance to two folks with information of the matter.

The discussions are ongoing, said the folks, who declined to be recognized as a result of they weren’t authorised to communicate publicly. A deal worth couldn’t be discovered; Pinterest has a market capitalisation of about $49 billion, whereas VSCO has raised $90 million in funding and was final valued at $550 million. An acquisition could not materialise, the folks cautioned.

Representatives from Pinterest and VSCO (pronounced “VIS-coh”) declined to touch upon deal talks.

Julie Inouye, a spokesperson for VSCO, said the corporate was centered on increasing its enterprise. “We’re always meeting with different companies across the creative space at any given time and do not discuss rumors or speculation,” she said.

Pinterest and VSCO, which stands for Visual Supply Company, are a part of a bunch of tech firms which might be extremely centered on digital pictures and visible modifying and that rely much less on social networking options. Pinterest, a digital pinboard website that went public in 2019, lets its customers uncover and save pictures to encourage artistic initiatives or to plan necessary elements of their lives, together with residence renovations, weddings and meals.

VSCO, a 10-year-old startup, makes an app for the modifying and sharing of pictures and movies. In 2019, it turned widespread with a Gen Z group that got here to be referred to as “VSCO girls,” who have been recognized for sporting Crocs and carrying Hydro Flasks. The thought of VSCO women went viral, inspiring social media imitation, mockery, memes and Halloween costumes.

For Pinterest, shopping for a once-buzzy startup that was widespread with youthful audiences and that has experience in photo- and video-editing applied sciences may bolster its core service, the folks said.

Since Pinterest went public, its income has grown, though analysts have said they don’t count on Pinterest to develop into commonly worthwhile till 2022. It has additionally expanded internationally.

During the pandemic, the corporate skilled a surge of curiosity as folks have been locked down and turned to extra digital actions. Pinterest added 100 million month-to-month energetic customers final yr and now has a complete of 450 million month-to-month energetic customers.

The San Francisco firm additionally confronted social unrest final yr. In December, it agreed to pay $22.5 million to settle a gender discrimination and retaliation lawsuit from its former chief working officer, one of many largest publicly introduced particular person settlements for gender discrimination. Two feminine staff of color who stop final yr additionally publicly mentioned their experiences with racist and sexist feedback, pay inequities and retaliation on the firm.

Founded in 2011, VSCO turned recognized amongst youthful customers as a form of anti-social community. The app doesn’t have likes, feedback or follower counts, so it appeared to put much less strain on customers to construct up a fan base. VSCO additionally eschews promoting, as an alternative incomes cash by charging folks for further options. Of its 100 million registered customers, greater than 2 million are paying subscribers.

When VSCO women turned a cultural phenomenon in late 2019, investor curiosity within the startup swelled. But the fad has since cooled off. When the pandemic hit, VSCO laid off 30% of its staff. In December, it acquired Trash, a cellular app for video modifying, and said it deliberate to proceed buying firms in 2021.

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