Meat-eating and masculinity stay inextricably linked within the Australian psyche, a brand new survey of 1,000 Australian adults has revealed, which may very well be making it tough for males to really feel snug exploring a more healthy and extra climate-friendly weight loss plan, specialists warn.
The survey revealed that 47% of feminine and male respondents nonetheless considered consuming meat as a masculine endeavor, versus gender impartial or female.
Conducted in March 2021, the survey was commissioned by Australian-founded not-for-profit No Meat May, an organisation that challenges individuals throughout the globe to get rid of meat from their diets for 31 days for the month of May for well being, environmental and social causes.
“What was perhaps most shocking, was that 73% of male respondents said they’d rather reduce their life expectancy by up to 10 years than give up eating meat, with three quarters of men not convinced of the health benefits of a meat-free diet, despite the mounting evidence to the contrary,” No Meat May co-founder, Ryan Alexander stated of the outcomes.
Indeed there’s a rising physique of proof that reveals consuming plant based mostly meals gives a spread of well being advantages. According to a examine revealed within the Journal of the American Heart Association, greater adherence to a plant-based weight loss plan lowered coronary heart illness and reduced the risk of all-cause mortality by 25%. Other circumstances which have been discovered to be prevented and higher managed by a plant-based weight loss plan embrace strokes, kind 2 diabetes and sure sorts of cancers. Research additionally means that individuals who eat primarily plant based mostly diets are likely to have a decrease physique mass index and decrease charges of weight problems than those that eat meat.
The conventional meat-is-masculine picture has additionally been the topic of many articles and movies, most notably within the standard Netflix documentary by James Cameron, The Game Changers, which makes an attempt to deal with the parable that males must eat meat to be bodily sturdy, highly effective, sexually enticing and ‘manly’. Clever advertising has formed the impression that ‘real men’ eat meat – a notion that may have detrimental results on human and planetary well being.
“Significant research over many years has shown that eating meat and other animal products increases the risk of developing certain cancers, heart disease, obesity and having a reduced life expectancy, not to mention being one of the biggest contributors to global warming and the destruction of our environment. Yet our survey alarmingly shows that Australian men are either not aware of any of these facts, don’t believe them, or simply don’t care,” he stated.
The international marketing campaign expects greater than 60,000 individuals to take part this 12 months, however given 90% of previous No Meat May individuals have been girls, the not-for-profit is focusing on males and people who determine with masculine qualities to cut back the gender disparity in adopting a meat-free or decreased meat weight loss plan.
“Up until 2013, I was a heavy meat eater and as an Australian man I grew up with the same media and community messages that real men clogged their arteries with meaty saturated fat and should enjoy nothing more than guzzling a baby animal leg down at meal-time,” stated Alexander.
“Australian men are still being fed a lie that meat eating makes them more masculine, when in reality, what’s more masculine than protecting the planet, sparing innocent lives and ensuring you live a long and healthy life for the people you love?”
The No Meat May survey additionally discovered that males had been much less possible to surrender consuming meat or animal merchandise for each profit listed within the survey equivalent to residing longer, serving to the surroundings or lowering most cancers dangers when in comparison with girls. The survey additionally confirmed that whereas 81% of males contemplate themselves as ‘someone who cares about the environment’, 79% of this group stated they might not quit meat to cut back their affect on the surroundings.
“We reckon it’s time to step up and reject outdated and damaging gender stereotypes around food. It’s never been easier to give up meat, whether you’re giving up for a month, or looking to make a long-term change, No Meat May is here to provide that safe stepping-stone, evidence-based information and a tonne of food inspiration to help you along the way.”
According to the Food and Agriculture Organization of the United Nations, animal agriculture accounts for 14.5% of the world’s greenhouse gases annually – roughly equal to the emissions attributable to trains, planes, vehicles, and ships. Livestock also takes up 83% of farmland and generates virtually 60% of meals emissions.
Scientists agree that lowering meat consumption is one of essentially the most impactful issues a person can do to cut back their environmental footprint and mitigate local weather change. In David Attenborough’s new movie, A Life On This Planet, the world’s most recognisable environmentalist means that adopting a “mostly plant-based diet” will enhance biodiversity, save wildlife and restore the planet.
Despite the No Meat May survey outcomes, one in three Australians are additionally actively in search of to restrict their meat consumption and transition to plant-based or flexitarian diets, with main Australian retailers Coles and Woolworths doubling the quantity of plant-based meat merchandise on their grocery store cabinets to satisfy buyer demand. In reality, plant-based meats and animal byproduct substitutes is the quickest rising meals class estimated to be price $6 billion by 2030 in Australia alone and $85 billion globally.
Cover picture by cottonbro.
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