In Europe, Genesis will go in opposition to the likes of Mercedes-Benz, BMW, Audi and Jaguar Land Rover amongst others.
Last yr in Septmber, Hyundai Group’s premium automobile brand- Genesis employed Dominique Boesch as its first Managing Director for the European market and now the corporate is all set to make its foray into the market. Genesis took to Twitter by means of its European deal with to share the information and the tweet learn, “The Genesis journey continues. All roads lead to Europe. Get ready to join us on this thrilling new adventure.”
— Genesis Europe (@Genesis_Europe) April 26, 2021
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Dominique Boesch had joined Genesis from Audi AG the place he held the position of Sales Director in France earlier than serving as Managing Director in Korea, Japan and China, respectively, over his twenty-year tenure. After greater than 10 years in Asia, Boesch returned to headquarters as head of European gross sales and, most lately, he was main the model’s future Global Retail Strategy.
In Europe, Genesis will go in opposition to the likes of Mercedes-Benz, BMW, Audi and Jaguar Land Rover amongst others. Genesis hasn’t revealed any plans about its product line-up or fashions it’ll launch initially to start out its operations with. It additionally showcased the electrified G80 at Auto Shanghai 2021 and it is going to be the model’s first EV. It will go on sale alongside the standard G80, GV70 crossover and the GV80 SUV within the international markets and the identical is predicted even in Europe.
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