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Thursday, February 25, 2021

Lamborghini’s promotional campaign showcases a slice of Kerala and its culture

The campaign, ‘The Meeting Place’, is made by Vimal Chandran and Sharan Velayudhan for the Italian automobile main’s world pictures and artwork undertaking, ‘With Italy, For Italy’


The inexperienced Lamborghini Huracán EVO vrooms by way of a rustic panorama as paddy fields, a temple, artwork varieties, untarred roads, conventional households and curious onlookers seamlessly mix into the frames. Putting Kerala and its culture centre stage is ‘The Meeting Place’, a movie by visible artist Vimal Chandran and cinematographer Sharan Velayudhan, as half of the Italian automobile main’s world pictures and artwork undertaking, ‘With Italy, For Italy’.

Vimal Chandran

After Italy was hit by COVID-19, Lamborghini had launched the undertaking by which 20 photographers from numerous fields coated 20 areas within the nation capturing its surroundings, artwork, historical past and extra in 20 fashions from the Lamborghini vary. “The project was later extended to the Asia-Pacific region. We were contacted by Lamborghini India to create an art work inspired by the vehicle’s design or its design philosophy and relate it with the culture of a region. We also had to come up with a connection with Italy as well. We chose Kerala for the project because Muziris Port in the State has had trade relations with several countries, including Italy,” says Vimal, who runs an advert company Ordinary Secrets Films with Sharan.


This movie was shot at Vimal’s village close to Pattambi in Palakkad district, Kerala. “Although the project was meant to have photographs and art work, we made the film because we wanted to tell the story behind the concept,” says Vinod.

An art work by Vimal Chandran for Lamborghini’s promotion campaign, ‘With Italy, For Italy’

An artwork work by Vimal Chandran for Lamborghini’s promotion campaign, ‘With Italy, For Italy’
| Photo Credit:
Special arrangement

It is about creating a assembly place for the previous and the long run. The automobile, a futuristic object, is in a village, which is untouched by urbanisation, and is about towards the culture and folklore of the area. There is Poothan and Thira, a ritualistic artwork kind from South Malabar area and Darika, a demon, and Kali, characters from Mudiyettu, a ritualistic dance kind that enacts the battle between the 2. The workforce says that it was a acutely aware choice to keep away from acquainted motifs resembling Kathakali and Theyyam.

Cinematographer Sharan Velayudhan

Sharan, who debuted as a cinematographer with the Malayalam movie Ambili, says that the idea of distinction when the previous comes up shut with the long run, got here out organically through the making course of. “People of the village were in awe of the vehicle when it was brought from Bengaluru. The colour, the sound, the shape, the design…everything made them curious,” says Sharan, whose subsequent work is Akhil Sathyan’s Fahadh Faasil-starrer Pachuvum Athbhuthavilakkum.

A still from ‘The Meeting Place’

The video has been launched on Lamborghini’s social media pages.

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