JetBlue wants travelers to book hotels, vacation homes and theme park tickets with the airline

JetBlue Airways aircrafts are pictured at departure gates at John F. Kennedy International Airport in New York.

Fred Prouser | Reuters

JetBlue Airways wants clients to book greater than flights.

The New York-based airline on Thursday launched a brand new website, Paisly, that gives travelers resort rooms, automobile leases and different add-ons, like tickets to theme parks.

The provider will proceed to supply packaged journeys beneath JetBlue Vacations, an identical product supplied by rivals like Delta, American and United, however the new website will give the choice of including on different actions or lodging later.

JetBlue can also be planning to supply residence leases via partnerships with property managers, stated Andres Barry, president of JetBlue Travel Products. The provider can also be planning to broaden lodging and different choices because it provides new cities to its community, like London.

“We know there’s a segment of customers who are not interested in buying their entire trip all at once before travel,” Barry stated in an interview.

Last-minute journeys have turn out to be extra widespread throughout the Covid-19 pandemic as travelers navigate ever-changing journey restrictions, closures and an infection charges.

Once travelers book their flights, JetBlue plans to ship follow-up emails to travelers who booked flights to encourage travelers to book different choices.

“It’s not like we’re putting every potential option in front of them,” stated Barry.

JetBlue can have devoted customer support brokers for patrons who book add-ons on the Paisly website.

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