Indian Consumers Prefer 3D Catalogues As Digital First Trend Takes Off Because Of COVID19: Survey 

Audi India, Volkswagen India noticed an uptick of 70% in on-line interface in comparison with pre-covid occasions and with new tech.


Many brands adopted digital visualisation methods during the pandemic
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Many manufacturers adopted digital visualisation strategies throughout the pandemic

Eccentric Engine’s One 3D platform has been powering the digital showroom and 3D catalogues for numerous car OEMs has launched a survey which reveals 7.6 million Indians selected to expertise automobiles just about in 3D on platforms enabled by its expertise in 2020. 

It experiences a 300 per cent enhance from 2019 for its visualisation platform One 3D. The information is predicated on 100 million interactions and over 500 respondents spanning tier 1, tier 2 and tier 3 cities. Its platform enabled analysis for automobiles in a digital 3D format. 

Eccentric Engine’s 3D configurator has been out there since 2018. Most not too long ago, it enabled the 3D experiences for MG Motors, Citroen and Tata Motors. 

“In India, we work with Maruti Suzuki, Tata Motors, MG, Citroen, Toyota, and Nissan. And also with the newly formed Stellantis, which is the whole PSA group plus FCA,” revealed Varun Shah, the co-founder of Eccentric Engine. 

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Eccentric Engine expertise is utilized by all main OEMs

Shah reveals his platform permits customers to discover granular particulars about autos, together with particulars that may’t be explored in assessment movies or on-line activations.

The survey revealed that 51 per cent of the periods have been from the 6 prime tier cities together with New Delhi, Mumbai, Pune, Hyderabad, Bangalore and Chennai. Even Lucknow broke into 3 per cent of the digital periods making its manner into the highest 10 cities in India. Interestingly, tier 3 cities accounted for 9 per cent of the queries which is a powerful quantity. 

The survey additionally revealed that 91 per cent of the customers who skilled the automotive on-line ended up shopping for the identical automotive offline. 

“By intuitively integrating the real and digital world with One 3D we are excited to create an unprecedented level of customer engagement for our OEM partners to understand evolving consumer needs and help them serve their customers better by offering world-class product visualization that can create surprise and delight and personalize their buying experience,” stated Varun Shah. 

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Eccentric Engine created the configurator for Citroen in India

The survey additionally revealed that non-resident Indians have been making shopping for selections for his or her households in India digitally. 4.6 per cent periods have been from NRIs out of which 31 per cent have been from North America, 32 per cent have been from the Middle East, 10 per cent have been from Europe, 5 per cent from the UK, 4 per cent from Australia, 2 per cent Africa and 1 per cent from Latin America. 

The survey additionally confirmed blue and white have been the most well-liked shades by greater than 40 per cent. 35 per cent individuals most well-liked the color gray, brown and silver. Red, black and orange have been most well-liked by 15 per cent. 

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Indian automakers have seen a pointy rise in digital interplay over the previous couple of years and sure, it has been largely pushed by the pandemic. Audi India, Volkswagen India noticed an uptick of 70% in on-line interface in comparison with pre-covid occasions and with new tech, enhancing that have for purchasers goes to be paramount. More producers are actually stepping into the sport and innovation is on the prime of everybody’s agenda.

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