Improving the Tourist’s Perception of the Tourist Destinations Image: An Analysis of Chinese Kung Fu Film and Television

Cultural media, movie, and tv works can improve the recognition of the picture of vacationer locations, thereby selling the sustainable improvement of the tourism business and acquiring financial advantages. This research takes Chinese kung fu movie and tv as examples to discover the mechanism of viewers participation in the notion of vacationer locations. It additional explores the mediating impact of cultural contact. The research took the picture notion of vacationer locations as the dependent variable and viewers participation as the unbiased variable. A complete of 331 topics have been surveyed, and a multi-layer regression mannequin was established to check the rationality and validity of the hypothetical theoretical mannequin. The analysis outcomes present that viewers participation in martial arts movies and tv tourism can immediately and not directly have an effect on the viewers’s notion of martial arts tradition. At the similar time, the viewer can obtain contact with martial arts tradition by means of movie and tv, accordingly forming his or her notion of the vacation spot. In different phrases, movie and tv viewers participation can convey extra cultural contact to the viewers. In flip, cultural contact can improve the picture notion of vacationer locations and play an vital middleman function in the course of of viewers participation by enhancing the notion of vacationer locations. By confirming the variable relationship in Wushu movie and tv tourism, this analysis fills the hole between the two points, which contributes to selling the two-way interplay between Wushu movie and tv works and tourism advertising and reaching the long-term sustainable improvement of tourism locations.
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#Improving #Tourists #Perception #Tourist #Destinations #Image #Analysis #Chinese #Kung #Film #Television

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