Social media firms should delete the accounts of customers who abuse different individuals on-line, says Rob Earnshaw.
But the previous Wales striker stated this should additionally go hand in hand with educating those that inflict such abuse.
Earnshaw was reacting after Wales gamers Ben Cabango and Rabbi Matondo had been racially abused on Instagram after Wales’ 1-0 win over Mexico on Saturday.
“It’s something very serious and it’s not new,” Earnshaw instructed BBC Radio Wales Breakfast.
“The difficulty is always there’s not only one thing that we can do, there’s small little parts we can all do, and we can all build towards making it better and eradicating it.
“That’s the largest factor is, we will all do these steps.”
Police are investigating the abusive messages sent to Cabango and Matondo, with Stoke City winger Matondo criticising Instagram, while the Football Association of Wales says it is “disgusted by the racial abuse”.
Facebook, which owns Instagram, says it has permanently removed the accounts from which the messages were sent and is “dedicated to doing extra”.
“Thierry Henry [the France and Arsenal great] not too long ago made an incredible level that, particularly on social media – if that is one platform we’re concentrating on – you possibly can take a look at it in the identical means they take a look at copyrights, deleting accounts when this stuff are voiced on this detrimental means that they are put down right away,” said Earnshaw, who scored 16 goals in 59 games for Wales.
“That’s a technique, but we have to proceed this as a very, actually severe case as a result of it is simply throughout.
“That’s the first step, because I don’t think social media companies have looked at this and said, ‘okay, we will do something’ and they continue to do something.
“They take a look at different areas but they’ve not checked out this to this point, that is the very first thing if any individual has obtained an account that’s to particularly abuse individuals in numerous methods – not simply racism – they should clamp down on that to delete these accounts.
“Number one that’s the first step, but we have to make sure we continue to educate people as well, because it’s the people behind it that’s the key, we have to educate them and teach people that these things are wrong.
“There’s been some nice work, some actually good issues which have come from specializing in it during the last yr and that is what we’ve got to proceed to do.”
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